SOME THOUGHTS ON CREATING BALANCE | MARCY PENNER

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I’m very much an “anything goes” kinda gal when it comes to documenting. ย Half the fun is playing around and seeing what you end up with. ย But one thing is always in the back of my mind when I’m creating… and that’s BALANCE.

So, today I decided to walk you all through a bit of my thought process regarding creating balance on your pages.

This spread in my pocket album features two 4×6 photos on the left side so I’ll mostly be focusing on the right for the rest of this post.

The right side of my spread was all about mother’s day. ย I had two photos to go along with it so I printed those out. ย Additionally, I created a patterned accent card for another pocket with a cute little heart paper from the Smitten collection. ย There’s just something I love about a little heart pattern. ย For my journaling card I used a “Mom” PNG file on white cardstock.

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Now that I had all my cards the next step for me was just moving things around till I felt it was balanced.

Generally I keep the following in mind…

  1. Photo weight – Different photos carry different weights. ย The size of the photo, the size of the subject in the photo, the colors in the photo… all those carry different weights.
  2. Light and dark – I think I probably look at the balance between light and dark the most. ย Dark items (photos, patterns, etc.) will feel heavier than lighter ones most of the time.
  3. Patternย – Busy patterns carry more weight than subtle ones. ย Look at pattern size and color here.

Here’s a little bit of how that plays out on this spread.

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In this arrangement I feel likeย the right side of the spread is heavier than the left. ย The red heart in the photo and the business of the heart pattern contribute to this.

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Now let’s try moving the photos to the bottom. ย I usually do then when the two photos are from the same event/occasion. ย I like how the busyness of the flowers on the lower right balance the busyness of the heart paper on the upper left.

But let’s try another one.

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So, here we have the two items with smaller elements on the top… the heart paper and flower photo. ย I like the journaling card on the lower right. ย We tend to view things going left to right so here we’ll be starting on the left page and then moving across before resting on the journaling. ย Ending with your journaling is always a good way to visually turn the page.

Now keep in mind that none of these arrangements are wrong. ย It just comes down to finding one that’s most pleasing to you.

And this is what I ended up with.

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Strangely enough there’s also balance when a busy and bold item sits across from a light and calm one. ย You’ll find that concept a lot in layouts that utilize white space, but here you’ll see it in the way the heart pattern card and the journaling card compliment each other. ย Mimicking that diagonal arrangement again (but in the opposite direction) is the placement of the photos in opposite corners. ย Even though they’re different, one photo having a lot of small elements and the other having one large element, they still balance each other. Although there’s more color on the top of the spread I feel that the criss-cross of the other components compensate for that.

Now,ย there was nothing terribly wrong with any of my other placements but I feel that this one is the most balanced.

Don’t be afraid to play around with your placement. ย There’s likely more than one great combination! ย Consider color, content and patterns when you’re balancing your spreads. ย That’s the great thing about pocket pages… you can literally continue moving things around till you’re done.

xo Marcy

Supplies: ย Smitten paper pack (heart paper); Dear Mom Word Art (“Mom”)

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